There is no real mystery in Optimising Google Places listings all the instructions are clearly displayed in the Google help centre, technical instructions and guidelines.
As with most Google products/services carefully and methodically reading and following these instructions is 90% of Google Places Optimisation.
The following page gives a simplified breakdown of these instructions and if followed fully will result in a well optimised Google Places listing that should rank well in Google.
Google Places Optimisation – The Basics
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Google Places Optimisation Tips – Improve Your Listing
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If you would like more help in optimising your Google Places Listing visit V1 SEO