When google started introducing maps they were half way down the results pages for a low percentage of search phrases – now maps appear right at the top for an increasing ammount of phrases.
Google products search results in the SERPs were as rare as hens teeth – Now we are seeing them far more frequently (sometimes at the top)
Video results in the Serps were few and far between – they are now becoming more frequent
Google news in the SERPs, maybe if it was a really big news story – now becoming more frequent
Google image search results – as above
It’s started a new game for me,
Find the search phrase that puts the most alternative google search types in the Serps
The ultimate goal is to find a search phrase that displays all the following on the same page;
3 Adwords results (at top of page)
8 google maps results
3 google products results
4 google image results
2 google video results
3 google news results
Oh, and almost forgot, 10 organic search results
Perhaps that is why I say,
SEO is Dead, Long live SEM